Effective Small & Medium Business Online Marketing
Effective Small & Medium Business Online Marketing
Cart 0

Online Marketing

PPC / SEARCH ENGINE ADVERTISING

What is the strength of PPC (Pay-Per-Click) Advertising? Getting qualified traffic fast.

But I understand that the world of Google and online advertising can be daunting. What is CPM or CPC, how do I bid on a keyword, what keywords should I use and what is a quality score?

No worries, I have your back. Over 12 years of Google advertising experience comes with a bit of knowledge. I am happy to talk to you about your business goals and from there we can talk strategy. Whether you need help with the full set up from budgeting, to ad creative, keywords and campaign set up, I can help. Or if you already have a campaign that needs a review or optimisation, I can do that, too.

I can run the following advertising campaigns:

  • Google Search and Remarketing 
  • Display Advertising / GDN: Google’s display ad platform, typically running display or banner ads
  • Google Shopping
  • Video Ads
  • Microsoft Advertising
  • Outbrain / Native advertising

Regular custom dashboard reporting is part of the service. 

 

FOCUS

My focus is to generate qualitative visitors according to my client's business objectives. Those objectives can be

  • eCommerce: more sales through your website
  • Lead generation: increasing relevant visitors and leads / online inquiries / applications / reservations
  • Branding: higher brand awareness among your target audience

Running an advertising campaign typically includes the following elements:

  1. Optimising keywords, quality score, ad creative and alignment with landing page, account structure, bids and other element that contribute to running the most effective campaigns.
  2. Managing campaign settings and budget
  3. Regular reporting on performance and taking insights for campaign optimisation out of the reports

ANALYTICS

Raise your hand if you like flying blind… no one? I don’t either. And that applies to the heights of the internet as well. One of the keys to success is knowing what works and what doesn’t and what to do about it. Optimising campaigns and improving advertising returns? That’s what I love talking about. To optimise and improve campaigns or websites, I need to gather data first. I can help by either setting up or reviewing the Google analytics set up and reviewing what actually needs to be reported on. That is often the hardest bit. Do you know what your KPIs are? Great, that is a huge step achieved already. If you’re not quite there yet, I can have a chat about some points to consider.

Analytics and reporting answer some important business questions such as:

  • Where do my visitors come from?
  • How are my paid campaigns performing?
  • Where can I improve conversion on the website?

Cost: I offer straight forward advertising packages starting from $37/week (Excludes Google Ad Spend). Contacts can be cancelled at any time. Send me an email or call for details.

 

HOW WE DO IT

✓ Understand Your Business

In order to provide you with the best possible recommendation a good grasp of what your business is all about and what your goals are is essential.

✓ Understand Behaviour

Understanding your online audience, their behaviour and identify current strengths and short falls via analytics and research tools such as A/B testing tools.

✓ Create A Strategy

Once I understand your goals and the strengths and opportunities for your website, I will create a meaningful strategy and recommendations to help you improve online conversions.

✓ Optimise

One of the most important tactics in online marketing is the optimisation. Testing, learning, adjusting and fine tuning campaigns is crucial to maximise campaign effectiveness